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Does Mobile
Advertising Work?
Consider these facts:
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Mobile advertising boosts name
recognition 15 times more than other
forms of advertising. |
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96% of all viewers said that mobile
advertising has more impact than a
static billboard. |
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Messages on outdoor mobile billboards
have a 97% recall rate. |
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Virtually every
American travels in a vehicle each week.
The higher the miles traveled, the greater
the income. |
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The average American spends 15 hours per
week in a car and travels an average of 306 miles per week. |
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Super-commuters,
those Americans with the longest commutes,
are ideal advertising targets. They
represent 29 percent of Americans who spend
nearly two hours each day going to and from
work. These Americans are more
educated, have higher incomes and are more
likely to be married, to have children, to
own a home and to use the internet. |
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In the past
week, 80% of Americans report they have
walked in downtown areas for an average of
6.1 miles. |
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29% say outdoor
advertising caused them to visit a retail
store within a week. |
Sources: Arbitron, Inc. and Edison Media
Research, The Arbitron National In-Car Study
(2003)
and The Arbitron Outdoor Study (2001),
Outdoor Magazine
Findings by the American Trucking
Association and 3M in their
research on mobile advertising:
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91% of the targeted audience noticed
text and graphics on vehicle
advertising. |
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35% of respondents looked closely at the
ads. |
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29% of those surveys said they would buy
products advertised on trucks. |
Findings and recommendations by the
Arbitron Outdoor Study:
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"Outdoor media advertising should be
considered to implement and supplement
newspaper and local news delivery.
Throughout this study, we find that
outdoor media reaches those not exposed
by newspaper and local television." |
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"Advertising wishing to target upscale
consumers should consider outdoor media.
Due to outdoor media's strong reach, all
types of consumers with a wide range of
profiles are reached." |
Source: The
Arbitron Outdoor Study (2001)
Benefits of Mobile
Advertising
These are just a few of the advantages you
will have when advertising with Lime Truck:
► More ad views
per day compared to traditional outdoor
advertising.
► Higher
retention rates compared to traditional outdoor
advertising.
► Less cost.
Our rates are lower than magazine ads,
radio ads, television ads…even newspaper
ads.
► Our ads are seen
in locations that traditional forms of advertising
cannot reach.
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